A beginning is a dialogue.

As Simone Bellotti steps into the rooms that JIL SANDER built, his aim is to create an ambience and an ambiance that are personal and yet in dialogue with what was there at the beginning. He does so in ways that are emotional, both visually and aurally: through a music video illustrating enthralling beats, and a whole EP.

Music owns a double-sided power: it is ineffable and abstract, but also piercing and precise in the way it channels and triggers sentiments and moods. A music video is a visual tapestry in which a sense of narrative blends with abstraction, and images in motion are amplified by sounds. Duality, again, is the byword.

For Simone Bellotti, JIL SANDER is a house that owns duality. Its aesthetic is based on the power of heightened simplification, and the energy released by the face-off of strictness and lightness, rigor and abandon. This opposition is captured by the city of Hamburg, with its Northern elegance and harbor thriving in all kinds of activities, where it all started.

Launched in 1968 by Jil Sander, the fashion house presented its first women’s collection in Hamburg in 1973. The clean-lined designs signalled luxury clothes for a new generation of businesswomen. Three years later, Jil Sander GmbH was founded in Hamburg. In 1994, the brand’s first showroom opened in Milan, later becoming the creative and operative headquarters of the company.

The first Jil Sander men’s collection was presented in Milan in January 1997, introducing a very specific vision, through clear yet comfortable cuts and extremely refined tailoring. With a creative legacy of streamlined purity, the brand has pioneered a different conception of luxury and elegance, enriching the world of fashion with a distinctive voice and an original approach to design.

In March 2021, Jil Sander was acquired by OTB, joining the group’s stable of fashion brands. Simone Bellotti joined as Creative Director in March 2025.